Wishly Group — Case Study

Consensus × Wishly

10 months. 14 creators. 140+ deliverables. How Wishly built an influencer ecosystem for the sales and presales world on LinkedIn.

1.18M+ Verified Impressions

140+ Tracked Deliverables

14 Creators

Overview

The Campaign

Consensus makes AI-powered interactive demo software for presales and sales teams. Over 10 months, Wishly built one of the most comprehensive B2B influencer campaigns on LinkedIn, starting with an 8-creator pilot and scaling into a 14-creator ecosystem that hit every corner of the revenue professional's world simultaneously.

This is a story about compounding influence. Sustained presence across content, newsletters, and live video that turned Consensus into the name sales leaders already knew before a sales call ever happened.

Goal

Own the Category, Not Just the Feed

Position Consensus as the default choice for sales enablement software, not through ads, but by embedding the product into the real playbooks, newsletters, and conversations that revenue professionals already trust. The goal was to create the feeling that Consensus was already the industry standard before any prospect hit a demo request form.

Audience & Persona

Who We Were Reaching

→VPs of Sales & CROs

→RevOps Leaders

→Presales Managers

→SDRs, AEs & Sales Managers

→Newsletter subscribers (6K–50K+ per list), North America + EMEA

Strategy & Activation

Ecosystem Saturation

Social

LinkedIn thought leadership posts (40+ live through Aug 2026)

Newsletters

The Reeder, #samsales, The Daily Sales, SLA Newsletter

Subscriber base

Live Video

Expert-hosted webinars, event recaps, and video for social

Webinar · Video

The Roster (Featured)

14 Voices. Every Micro-Segment Covered.

Mark Kosoglow

CRO tech stack evaluator — opinionated tool reviews

205K+ impressions

Tech Stack

Daniel Disney

Volume SDR authority — The Daily Sales newsletter

233K+ combined

Newsletter

Kevin Dorsey

Sales methodology & coaching authority

Methodology

Morgan Ingram

Revenue leader & sales practitioner

Sales Practitioner

Devin Reed

Content strategy & The Reeder newsletter

Content Strategy

Samantha McKenna

Mid-market AE authority — #samsales newsletter

Mid-Market AE

+8 Additional creators activated

Results

The Numbers

1,181,949 Verified Impressions (7 of 14 Creators, Floor)

9,145 Reactions From Engaged B2B Revenue Pros

1,575+ Deep, Conversational Comments

100% Campaign Expansion (Pilot Into Scale)

On the verified number

The 1.18M figure covers 7 of 14 creators with full Shield analytics. A conservative proportional projection across all 14 creators, excluding newsletters, webinars, and video views entirely, puts the estimated total at 1.78M+ impressions. We lead with the verified floor.

Standout Moments

Mark Kosoglow's "BANT is Dead" CRO tech stack evaluation hit 205,037 impressions. Consensus was featured as part of a genuine, opinionated tool review, not a sponsored post. That framing is everything. Daniel Disney's Demofest recap and "Making Buying Easy" content drove 233,000+ combined impressions across newsletter and LinkedIn in the same week.

Analysis

Why It Worked

Roster Saturation.

14 voices meant Consensus appeared everywhere in the sales feed simultaneously. When a brand shows up in an SDR's scroll, a VP's newsletter, and a CRO's webinar in the same week, it stops feeling like marketing.

Authentic Integration.

Zero product pitches. Kosoglow's post evaluated Consensus the way he evaluates any CRO tool, with an actual opinion. That's what makes content shareable, and what makes the algorithm reward it.

Compounding Momentum.

10 months of sustained presence built the kind of brand familiarity no single post can buy. When a prospect finally hit a demo request form, they already knew the name.

Multi-Channel Depth.

LinkedIn delivered real-time attention. Newsletters delivered trust and education to an already-subscribed audience. Webinars converted attention into active engagement. Three formats, three stages of the buyer journey.

Precise Matchmaking.

Each creator mapped to a distinct micro-segment. Dorsey to the methodology crowd, Disney to the volume SDR audience, McKenna to mid-market AEs. The same broad sales persona, reached from 14 different angles.

Turnkey Scale.

14 creators across 140+ deliverables would be an operational nightmare in-house. Wishly ran it as a single point of contact, no chaos, no headcount added.

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